When Celebrities Become Muses
In couture, every silhouette begins with a sketch, but the story is only complete when it finds a muse. For us, that muse often comes alive on the red carpet, in an editorial frame, or in a quiet moment where craft meets personality. Over the past month, we’ve been fortunate to see some of our favorite women—Kajal Aggarwal Kitchlu, Vaani Kapoor, and Soha Ali Khan—step into Aisha Rao couture. Each brought their own voice to the garment, reminding us that couture is never one-size-fits-all. It transforms with the woman who wears it.
Kajal Aggarwal Kitchlu: Grace Reimagined
When Kajal Aggarwal Kitchlu wore our ensemble, it was as if tradition and modernity struck a perfect balance. Kajal, with her quiet confidence, let the intricate embroidery and saturated hues breathe, showing how maximalism can still feel refined. On her, the look became more than an outfit—it was a reflection of her timeless, rooted elegance, and a reminder that couture can speak softly while still commanding the room.
Vaani Kapoor: Modern Glamour
Vaani Kapoor brought a completely different energy. Where Kajal leaned into grace, Vaani leaned into drama. The metallic sheen, the sharp tailoring, the play of structure against movement—all of it amplified by her fearless presence. On her, the garment felt unapologetically modern, a nod to brides and women who want their couture to feel powerful, even a little edgy. It was glamour without hesitation, couture for the woman who lives in bold strokes.
Soha Ali Khan: Understated Elegance
Soha Ali Khan offered yet another perspective—subtle, intimate, and elegant. With her, the craftsmanship—the appliqué, the textures, the careful stitches—became the conversation. There was no theatre, no excess, just the quiet joy of couture meeting a woman who appreciates the artistry. Soha reminded us that maximalism doesn’t always need volume; sometimes it’s in the details, in the way light catches embroidery, in the intimacy between fabric and wearer.
Many Collections, One Philosophy
What excites us most about these moments is how our design language carries across collections yet finds new life with every woman who wears it. Kajal, Vaani, and Soha didn’t just wear our pieces—they reinterpreted them. They became muses in the truest sense, showing how our work can feel timelessly graceful, unapologetically modern, or intimately elegant, depending on the woman it belongs to.
For us, that’s the essence of couture. It isn’t finished in the studio. It becomes whole in the world—when it’s carried, lived in, and made personal. And these women reminded us, yet again, that couture is never just about the garment. It’s about the muse who makes it her own.